The power of data supporting each and every press release strategy will make or break your campaigns.

In this guide, we lean on the strategy laid out by our guest Serena Ehrlich of Business Wire and you will learn how to:

 

• Use data to inform as well as report on any and all PR strategies.

• Understand how to track all of your campaigns in order to have stellar reporting.

• Share your custom reports with both clients and bosses. 

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