"I’d like you to leave the room so we can talk about you behind your back..."
In the movie “A Few Good Men”, Lieutenant Commander Joanne Galloway, portrayed by Demi Moore, plays an attorney in the U.S. Navy who is fumbling through her argument to be the lead counsel on a case. Her commanding officer suggests that she go get a cup of coffee and when she declines he tells her the honest truth.
Joanne, I’d like you to leave the room so we can talk about you behind your back.
What a great line! It’s an example of the power of unfiltered honesty. Do you know what your audience of clients, customers and potential customers are saying about you? What is the unfiltered honesty that you’re not hearing?
What are People Really Saying About Your Brand?
As individuals, there’s no way to know everything that others may say about us, but as a brand, if people are talking in the digital world about you, with NUVI, you can hear it. You can pull back the curtain and get a glimpse of what your customers, your audience, your fans really think.
Here are just a few examples from our customers of the impact of listening to conversations that were not tagged or directed specifically at their brands.
- A major global toy manufacturer had been looking only at @ mentions and tagged posts about their brand and products. When they started using NUVI, they learned that tagged posts accounted for only 10% of posts related to their company and products. They’d been unaware of 90% of the total conversation around their brand!
- A Web hosting company relies on NUVI for key terms around service outages through untagged social conversations, before their own IT department becomes aware of an issue. They save around $30K each incident.
- A prominent hotel-casino faced declining business but couldn’t determine the cause. With NUVI, they learned that 80% of negative conversations about their brand was about their food rather than people’s experience. They made changes to their food options and quality and saw a big increase in positive conversations around their brand.
p.s. You can also get the scoop on the conversation and sentiment around your competitors. keywords, and emerging trends in your industry.
Request a demo now to learn more!